Big Alberta Sky (Through Google Glasses)
Earlier this NHL season, quietly, teams started to experiment with a new form of advertising. It features a company's digitized logo superimposed not on the ice or the boards but on the back glass. Looks like: Greg Wyshynski, writing in a Yahoo Sports article , raises and then backs away from the possibility that the new advertising somehow crosses a line. He asks: What makes the glass more sacred than centre ice? The use of the word sacred is a clue to Wyshynski's opinion. After all, not many anymore argue in favour or something because it is sacred. But, it's worth starting to think about. It does feel different. It's not like text on a page in a book where the page has a presence that is somehow more real than the letters printed on it. Sure, the back glass in a hockey rink has substance, but it is also transparent, not there, ethereal. In a way, like the sky. Recently, not quietly, Google has unveiled its Glasses initiative, a reality dream in weara...