Cutting Through The Noise
They don't have quite the hold in the academy anymore, but cyberneticians still rule in the marketing world, where "noise" and "cutting through the noise" and "being heard with all the clutter" are the way, the only way, that many see the world. Over the weekend they ran Indianapolis 500, a celebration of speed and colour and daring -- and noise. And when it was over, and Dario Franchitti had roared to his third title, and the cameras had taken a break from capturing Ashley Judd, it was Tony Kanaan, who finished third, who cut through the noise. The sub-plot of the final laps of the race was which of the late Dan Wheldon's friends, Franchitti, Kanaan, of Scott Dixon, would win at The Brickyard. Wheldon was a popular driver killed last year in a crash at Las Vegas. They were all in or close to the lead at one point. For Kanaan, it was a chance to win his first Indy 500. The commentators underlined both emerging stories. Franchitti won. Whic...