Three Things from Edmonton podcast -- Episode 126: strong ads, fingersqueak, cats
Here are three things in a tough week that left behind tracks of happiness and gratitude. Three Things, episode 126: 1. Strong ads I enjoy a good ad. I think I get this from my Edmonton grandmother. She would watch TV commercials as if they were part of the show we were actually watching. And she would laugh out loud at a clever line or a twist ending to a commercial. She never got tired of the client’s surprise when Madge the manicurist told her she was soaking in it. Over the years, I’ve looked under the hood of advertisements to try to figure out what makes commercials tick. Tony Schwartz has been a reliable mechanic. Schwartz was the brains behind one of the most memorable political ads in U.S. history, the infamous Daisy spot that targeted Barry Goldwater without ever mentioning him. Decades ago, Schwartz used the term “resonance,” still so popu...