Cookie Trail
One of the most amazing chapters of my time at CTV Edmonton was a convergence culture moment. The term convergence culture is Henry Jenkins's, and it refers loosely to the meanings created when established media collide with new media. My up-close view of this came in the Duckett Cookie Episode , when then (and that's not a throwaway adjective in this case) Alberta Health Service CEO Stephen Duckett chose not to answer reporters' questions. The questions, as it turned out, were about whether he would answer questions, whether he thought he should stop to talk about emergency room wait times. CTV posted the video of that encounter to YouTube. Hundreds of thousands of people viewed the video, thousands commented, scores created mashups. The premier told the legislature that he thought everyone had seen the video. Duckett was subsequently fired. It is not the firing that is of interest to me. Who knows? It may have been politically motivated, and had nothing to do with c...